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Abstract
Background: The proposal of the theory of new quality productive forces offers new insights and requirements for the protection and inheritance of intangible cultural heritage. Objective: This paper explores the development of Gaizhou shadow puppetry through new quality productive forces, using technological and digital imaging methods to infuse life and vitality into intangible cultural heritage, thus promoting the sustainable development of Gaizhou shadow puppetry. Methods: Using research methods such as literature review, case study, and field investigation, this article conducts an in-depth analysis of the current protection efforts of Gaizhou shadow puppetry. It examines the problems in the protection and inheritance of intangible cultural heritage, using Gaizhou shadow puppetry as an example, and proposes targeted and feasible solutions for issues that urgently need to be addressed. Results: Guided by the theory of new quality productive forces and empowered by modern technology and digital value connotations, this article demonstrates how near-extinct intangible cultural heritage projects can be revitalized, providing both theoretical support and practical guidance for the digital transformation of intangible cultural heritage. Conclusion: Through the empowerment of new quality productive forces, Gaizhou shadow puppetry has been “reborn from the ashes” and now better adapts to the development trends of the new era. This transformation is conducive to the development of cultural globalization and promotes the high-quality transmission of intangible cultural heritage within the global cultural landscape.
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Copyright (c) 2024 The Author(s). Published by Journal of Global Arts Studies.