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Abstract
Background: In March 2023, “Wuniuzao Tea from Yongjia” was approved as a geographical indication trademark, effectively raising its visibility. Objective: This research aims to conduct an in-depth analysis of the current development problems of the regional public brand of “Yongjia Wuniuzao Tea” and propose feasible development strategies. Methods: Through case analysis of well-known regional public brands of agricultural products at home and abroad, drawing on their successful experience and combining it with the actual situation of “Yongjia Wuniuzao Tea,” this paper proposes feasible brand-building strategies. Results: Through systematic research, this study conducts an in-depth analysis of the development process and construction strategies of the regional public brand of Yongjia Wuniuzao Tea. Conclusion: Through the concerted efforts of multiple stakeholders, the market position and economic benefits of Yongjia Wuniuzao Tea can be significantly enhanced, providing strong support for achieving common prosperity and rural revitalization, while promoting the tea industry in Yongjia and even Wenzhou to a new level.
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Copyright (c) 2024 The Author(s). Published by Journal of Global Arts Studies.