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Abstract
Background: Visual communication design is a comprehensive discipline that integrates art, culture and technology. Its development process has been profoundly affected by social, cultural and technological changes, and carries the inheritance and innovation of culture. Objective: This study aims to explore the concept of "inheritance and innovation" in visual communication design in China and South Korea, taking designers Jin Daiqiang and An Sangxiu as examples for analysis. Methods: Through literature research, this paper makes a comparative analysis of the concrete embodiment and common points of inheritance and innovation of designers in China and South Korea. Firstly, it summarizes the connotation and value of inheritance and innovation. Then, it focuses on the concrete expression of "inheritance and innovation" in the design works of Kan Tai-Keung and Ahn Chang-su, highlighting Kan Tai-keung's deep understanding of traditional culture and the integration of innovation, and Ahn Chang-su's innovative methods to make traditional elements in font design full of modern fashion charm. Results: Through the comparative analysis of Kan Tai-Keung's and Ahn's visual communication design works, the author highlighted their views on modernity style, inheritance of traditional cultural ideas, and the relationship between inheritance and innovation. Conclusion: Finally, it emphasizes the complementarity of inheritance and innovation in the works of the two designers, which injects profound connotation and rich value into the field of visual communication design.
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