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Abstract
Background: In the digital era, subcultural art has rapidly proliferated across college campuses via digital platforms, influencing college students’ values, development, and behavior. Clarifying its characteristics and related educational challenges is essential for strengthening mainstream cultural guidance and developing effective educational strategies. Purpose: This paper aims to provide theoretical references and practical insights for fostering positive interaction between ideological and political education and subcultures in colleges, ultimately improving the overall educational effectiveness of these programs. Methods: This study employs a literature review and qualitative analysis to summarize the characteristics, challenges, and integration paths of subcultural art within ideological and political education. Results: The study finds that digital‑era subcultural art is characterized by decentralized communication, fluid virtual communities, symbolic identity construction, counter‑mainstream expression, technology dependence, digital nativeness, and participatory equality. These features reshape students’ value systems, challenge educators’ traditional authority, widen the gap between educational content and students’ interests, and complicate the guidance of public discourse. Conclusion: Integration paths such as cognitive empowerment, teacher development, content innovation, and discourse‑system renewal can enable ideological and political education to respond to subcultural art, promote the coexistence of mainstream values and subcultural elements, and guide students toward cultural confidence and sound value orientations.
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