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Abstract
Background: Regionally specific and relatively small‑scale intangible cultural heritage (ICH) often faces limited cross‑cultural adaptability, and the field lacks a tailored communication system for zero‑beginner international Chinese language students studying in China. Specifically, while Fengxian rolling lantern performances involve complex techniques and a high threshold of participation, the international promotion value of the rolling lantern sachet culture derived from these performances has not yet been systematically investigated. Purpose: To address these practical tensions of high international promotion thresholds, weak audience adaptability, and fragmented communication chains in small‑scale ICH, we focused on rolling lantern sachet culture to construct a suitable, lightweight promotion system. Methods: To evaluate this system, we conducted a literature review, fieldwork, inheritor interviews, and a standardized questionnaire survey. Utilizing a quasi‑experimental control design, we selected 128 zero‑beginner international language students from four universities in Shanghai for quantitative empirical analysis. Results: Ultimately, the lightweight adapted rolling lantern sachet met the experiential needs of zero‑beginner audiences, while the layered communication strategy and three‑dimensional (3D) collaborative promotion mechanism demonstrated stable implementation effects. Conclusion: The rolling lantern sachet serves as a high‑quality medium for the international communication of small‑scale ICH. The promotion system constructed in this study fits the characteristics of zero‑beginner audiences and provides a reference
References
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