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Abstract
Background: In the era of globalization and visual communication, advertising illustration design has become more uniform. Traditional culture is often simplified to symbolic elements in educational contexts, with its cultural significance inadequately translated into design practice. Objective: To explore the translation pathways of traditional culture within the context of advertising illustration education and analyze how it contributes to design generation through the processes of design judgment and visual organization. Methods: Based on visual culture education and cultural representation theories, a practice-oriented qualitative case study was conducted to analyze the teaching process and student projects in university advertising illustration courses. Results: The cultural translation pathway in the design process helps students transition from using symbols to creating structured narrative. This process enhance student’s cultural awareness in design. Conclusion: This translation pathway is practical and valuable, providing a reference to deepen value orientation and cultural identity in design courses.
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