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Abstract
Background:With the advancement of digital technology, Chinese-made games have been playing an increasingly significant role in global cultural dissemination. Objective:This paper reviews studies in Chinese academic journals regarding the international dissemination of Chinese games, specifically electronic games also known as video games. It examines the developmental trends in the global distribution of Chinese games and explores Chinese cultural elements embedded within the game content. Methods:By synthesizing studies on the strategies and approaches employed in the“going global” process of Chinese games, this review examines the challenges encountered during localization in foreign markets and the countermeasures proposed by Chinese scholars. Results:The study finds that as a new channel for China’s international cultural communication, Chinese-made games demonstrate clear growth momentum and diverse dissemination strategies. However, they also face a series of common challenges. Conclusion:The research highlights the positive development trajectory of Chinese games abroad and their potential as a new medium for exporting China’s cultural“soft power”The systematic strategies proposed by scholars provide valuable theoretical insights for industry practices.
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