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Abstract
Background: With the development of digital media and mobile audio technologies, music podcasts have become integral to low-attention scenarios, and their communities foster interpersonal connection and interaction. However, empirical case studies on the formation, maintenance and interactive mechanisms of Chinese music podcast communities remain insufficient. Objective: Using the Chinese music podcast "Vibration" as a case study, this paper explores how music podcasts attract enthusiasts, establish connections, and create relatively stable community structures through continuous interaction. The analyses focus on the framework of "content entry—emotional mechanism—technical support." Methods: It adopts literature review and text analysis, focusing on program texts and comment section interactions to analyze topic selection, narrative expression, interactive prompts and audience responses, and uses word frequency to identify interactive themes and emotional expression features. Results: Vibration builds community entry points through targeted topics, personalized storytelling and immersive sound; emotional bonds are strengthened via interactive discussions and feedback mechanisms; platform functions, membership systems and community activities drive interaction from content consumption to identity and community construction. Conclusion: This podcast has evolved from a content delivery platform to a community linking shared interests, emotional ties and social identity, proving Chinese music podcast community development relies on the synergy of content curation, emotional engagement and platform interaction rather than single content appeal.
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