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Abstract
Background： In recent years, a large number of promotion videos of Anhui cultural tourism have appeared on the international social media platform YouTube, and overseas audiences have been attracted to leave comments, providing rich materials for the study of overseas acceptance of Anhui's external publicity. Methods ：This paper collected English comments of Anhui cultural tourism promotion videos on YouTube platform, built a small corpus by itself, and generated quantitative data such as the number of audience comments, theme word cloud map and evaluation core words based on Python-assisted NLTK toolkit. At the same time, based on NLKT's SentiWordNet tool and text emotion analysis tool Vader. Objective：Through qualitative research on the audience's comments, their emotional cognition of "Anhui" was explored in the viewing experience and their recognition of the ideological value of the work, with a view to providing inspiration for spreading Hui culture, telling Anhui stories well, and further improving the image of China. Results：The results of data analysis indicated that the regional culture in Anhui was received acceptance and recognition from overseas audiences, who gave objective and positive response to the communicative content in the videos clips. Conclusion：The study reveals that the overseas cultural dissemination of short videos need to pay attention to the combination of self-interpretation and the understanding of others. The videos whose forms of communication focus on the experience of overseas audiences, and whose content concentrate on human care are more likely to receive emotional response from overseas audience. Through multi-dimensional and multi-perspective presentations of the real image in Anhui, shared space containing cultural meanings with others is established, which facilitates overseas audiences to integrate cognitive information, eliminate cognitive divergences, and then build a credible, lovely and respectable image of modern and beautiful Anhui.
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