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Abstract
Background: The concept of interactive design is applied in many different fields, which enables consumers to communicate better with design. At the same time, its "user-oriented" design concept is also consistent with the "people-oriented" modern sustainable concept. Objective: By discussing the relationship between interactive design and sustainable concepts, the researchers elaborated the relevant design methods, aiming to study and deduce the interactive packaging design element model with the sustainable concept that meets modern requirements. Methods: Aiming at the application path of the concept of sustainability, this study took the interactive design of the packaging as the object, discussed the relevant design methods, and analyzed the intelligent drug packaging launched by the German packaging design company "Faller" through the interactive advance theory around packaging and users, packaging and products, packaging and environment. Results: Based on the analysis of specific cases, this study put forward an interactive packaging design element model at the sustainable level, including sensory elements, visual elements, behavioral elements, structural elements, and material selection. Conclusion: Based on the case study, this study summed up the elements model of interactive packaging design that accords with the concept of sustainability and discussed how to improve the quality of sustainable interactive packaging design, to provide theoretical reference for future research of interactive packaging design.
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