Vol. 3 No. 4 (2025), Articles
Vol. 3 No. 4 (2025)

Research on Value Identity and Communication Strategies in Qilu Culture Exchange against the Backdrop of Regional and Country-specific Studies

Articles
Published 2025-12-31
Chunliang Zhang
Weifang University of Science and Technology image/svg+xml
Fangru Du
Shandong Institute of Management
Lin Xiao
Weifang University of Science and Technology image/svg+xml
Jintong Li
Weifang University of Science and Technology image/svg+xml
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Keywords

Qilu Culture; Value Identity; Cross-Cultural Communication; Communication Strategy

How to Cite

Research on Value Identity and Communication Strategies in Qilu Culture Exchange against the Backdrop of Regional and Country-specific Studies. (2025). Journal of Global Arts Studies, 3(4). https://doi.org/10.23112/jgas25123107
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Abstract

Background: As the root of Chinese civilization, Qilu Culture gains policy-driven communication progress but suffers from homogenization and cross-cultural value identity dilemmas. Objective: This study aims to analyze Qilu Culture’s communication status and obstacles, build a targeted strategy system to leap to value identity. Methods: Supported by relevant theories, it adopts empirical methods to construct models and systematically analyze factors influencing value identity. Results: A four-dimensional strategy and three-stage identity path are constructed, with remarkable results achieved in pilot regions after practice. Conclusion: The strategy breaks identity barriers, supporting Qilu Culture’s innovative development and Chinese culture’s global communication.

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Copyright (c) 2025 The Author(s). Published by Journal of Global Arts Studies.

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